# identity.md

## Organization Overview
- **Company Name:** DuFrane Watches
- **Mission:** To design, build, time, and test high-quality American-assembled watches in Austin, Texas, utilizing Swiss mechanical movements, as a family-owned brand dedicated to craftsmanship and precision.
- **Company Structure and Legal Entity:** A family-owned business. Details forthcoming on legal entity.
- **Founded Date and Location:** Founded in Austin, Texas, USA. Date forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** The company is family-owned and emphasizes a hands-on approach, with watches designed, built, timed, and tested by the team. Specific individual profiles are forthcoming.
    - About Us: https://www.dufranewatches.com/pages/about-us
- **Team Structure and Departments:** A dedicated, hands-on team focused on watch design, assembly, timing, and testing, reflecting the company's commitment to quality.
- **Company Culture and Values:** Committed to exceptional craftsmanship, precision, and American assembly, rooted in its foundation as a family-owned business.

## Operations & Structure
- **Business Model and Operational Approach:** DuFrane Watches operates by designing, assembling, timing, and testing watches in Austin, Texas, using high-quality Swiss mechanical movements. They offer a range of timepieces including GMT, Dive, and Pilot watches, backed by a 2-year guarantee.
- **Location(s) and Geographic Presence:** Primarily based in Austin, Texas, USA.
- **Key Partnerships and Affiliations:** Utilizes Swiss mechanical movements from reputable suppliers, ensuring high standards of quality and reliability. Specific partnership details are forthcoming.