American Watch Brand - American assembled watches, family owned
Designed, built, timed, and tested by us in Austin TX
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Westlake 36mm Manual Wind Dress Watch
Sale price$1,299.00
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Littlefield 39mm GMT Mechanical Watch
Sale price$1,499.00
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Mabry MkII 39mm Titanium Mechanical Field Watch
Sale price$999.00
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Travis 39mm MkII Mechanical Diving Watch
Sale price$899.00
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Waterloo 39mm Mechanical Sporty Dress Watch
Sale price$950.00
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Bergstrom 42mm MkIV Manual Wind Pilot Watch
Sale priceFrom $999.00
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Barton Springs- MkIV Coming Soon!
Sale price$1,299.00
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Mabry (Original) Titanium Bracelet
Sale price$245.00
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20mm/22mm Epsom Leather Straps
Sale price$59.95
7 colors available
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Barton Springs II Solid End Link Bracelet
Sale price$119.00
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Butterfly Clasp (various sizes)
Sale priceFrom $34.95
2 colors available
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Sale price$29.95
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Sale price$21.95
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20mm 5 Link Ultra SEL Bracelet
Sale price$225.00
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Sale priceFrom $39.95
3 colors available
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Sale price$39.95
6 colors available
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Sale price$59.95
4 colors available
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20mm/22mm Leather Strap w/Contrast Stitching
Sale price$49.95
2 colors available
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20mm Premium Seatbelt Nylon Passthrough
Sale price$34.95
3 colors available
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22mm Nylon Pass Through Straps
Sale price$21.95
3 colors available
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22mm Blue Alligator Strap with Black PVD Deployant Buckle
Sale price$74.99
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20mm Hook and Loop Nylon Strap
Sale price$10.50
4 colors available
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Sale price$21.95
Review Title
Review Content
Real Reviews From Real Customers
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5.0 star rating 476 Reviews
\ \ Bergstrom 42mm MkIV Manual Wind Pilot Watch](https://yotpo.com/go/fVDuhLVF)
5.0 star rating 09/12/26
Simply Stunning!
It’s been two weeks since my Bergstrom arrived and not only can I not take it off my wrist, I can’t stop staring at it. An amazing...
Read More
Rob S.
5.0 star rating 09/12/26
Simply Stunning!
\ \ Bergstrom 42mm MkIV Manual Wind Pilot Watch](https://yotpo.com/go/fVDuhLVF)
It’s been two weeks since my Bergstrom arrived and not only can I not take it off my wrist, I can’t stop staring at it. An amazing...
Read More
Rob S.
\ \ Waterloo 39mm Mechanical Sporty Dress Watch](https://yotpo.com/go/8VfRQKwC)
5.0 star rating 09/06/26
Love it. I use the blue leather strap
Scott
5.0 star rating 09/06/26
\ \ Waterloo 39mm Mechanical Sporty Dress Watch](https://yotpo.com/go/8VfRQKwC)
Love it. I use the blue leather strap
Scott
\ \ Travis 39mm MkII Mechanical Diving Watch](https://yotpo.com/go/gZ3V2gF5)
5.0 star rating 09/05/26
Pride in the brand & the products!
First time customer here and will be a repeat customer! You can tell when someone genuinely enjoys what they do and takes pride in...
Read More
Mason B.
5.0 star rating 09/05/26
Pride in the brand & the products!
\ \ Travis 39mm MkII Mechanical Diving Watch](https://yotpo.com/go/gZ3V2gF5)
First time customer here and will be a repeat customer! You can tell when someone genuinely enjoys what they do and takes pride in...
Read More
Mason B.
\ \ Mabry MkII 39mm Titanium Mechanical Field Watch](https://yotpo.com/go/cEdAgceF)
5.0 star rating 08/19/26
Mabry MKII
Absolutely impressed with the Mabry MkII. The 39mm titanium case is incredibly comfortable, the black dial is clean and extremely ...
Read More
-Todd
5.0 star rating 08/19/26
Mabry MKII
\ \ Mabry MkII 39mm Titanium Mechanical Field Watch](https://yotpo.com/go/cEdAgceF)
Absolutely impressed with the Mabry MkII. The 39mm titanium case is incredibly comfortable, the black dial is clean and extremely ...
Read More
-Todd
5.0 star rating 09/23/26
Blue Westlake is a big hit!
I picked up my new watch today and love it. Very comfortable to wear. The blued hands and ice blue dial are beautiful. I even like...
Read More
Kelly H.
5.0 star rating 09/23/26
Blue Westlake is a big hit!
I picked up my new watch today and love it. Very comfortable to wear. The blued hands and ice blue dial are beautiful. I even like...
Read More
Kelly H.
\ \ 20mm/22mm FKM Rubber Strap](https://yotpo.com/go/t25NnSP3)
5.0 star rating 09/22/26
Haven’t put it on the Mabry yet, but it’s a solid good looking strap.
Eric
5.0 star rating 09/22/26
\ \ 20mm/22mm FKM Rubber Strap](https://yotpo.com/go/t25NnSP3)
Haven’t put it on the Mabry yet, but it’s a solid good looking strap.
Eric
\ \ Westlake 36mm Manual Wind Dress Watch](https://yotpo.com/go/7ieWosmA)
5.0 star rating 09/19/26
Amazing
Wow. Just a stunning watch and so comfortable.
patrick
5.0 star rating 09/19/26
Amazing
\ \ Westlake 36mm Manual Wind Dress Watch](https://yotpo.com/go/7ieWosmA)
Wow. Just a stunning watch and so comfortable.
patrick
\ \ Mabry MkII 39mm Titanium Mechanical Field Watch](https://yotpo.com/go/cEdAgceF)
5.0 star rating 09/18/26
...this is becoming a habit.
This is my second Dufrane watch (first is a Waterloo, rose gold PVD with beaten copper dial). I already knew about the great atten...
Read More
Mark S.
5.0 star rating 09/18/26
...this is becoming a habit.
\ \ Mabry MkII 39mm Titanium Mechanical Field Watch](https://yotpo.com/go/cEdAgceF)
This is my second Dufrane watch (first is a Waterloo, rose gold PVD with beaten copper dial). I already knew about the great atten...
Read More
Mark S.
\ \ Travis 39mm MkII Mechanical Diving Watch](https://yotpo.com/go/gZ3V2gF5)
5.0 star rating 09/15/26
One of one
Coolest watch in my collection. Fell in love with the dial at first sight. Now on the wrist, won’t leave too often 😁💪
Russell P.
5.0 star rating 09/15/26
One of one
\ \ Travis 39mm MkII Mechanical Diving Watch](https://yotpo.com/go/gZ3V2gF5)
Coolest watch in my collection. Fell in love with the dial at first sight. Now on the wrist, won’t leave too often 😁💪
Russell P.
\ \ Bergstrom 42mm MkIV Manual Wind Pilot Watch](https://yotpo.com/go/fVDuhLVF)
5.0 star rating 09/12/26
Simply Stunning!
It’s been two weeks since my Bergstrom arrived and not only can I not take it off my wrist, I can’t stop staring at it. An amazing...
Read More
Rob S.
5.0 star rating 09/12/26
Simply Stunning!
\ \ Bergstrom 42mm MkIV Manual Wind Pilot Watch](https://yotpo.com/go/fVDuhLVF)
It’s been two weeks since my Bergstrom arrived and not only can I not take it off my wrist, I can’t stop staring at it. An amazing...
Read More
Rob S.
\ \ Waterloo 39mm Mechanical Sporty Dress Watch](https://yotpo.com/go/8VfRQKwC)
5.0 star rating 09/06/26
Love it. I use the blue leather strap
Scott
5.0 star rating 09/06/26
\ \ Waterloo 39mm Mechanical Sporty Dress Watch](https://yotpo.com/go/8VfRQKwC)
Love it. I use the blue leather strap
Scott
\ \ Travis 39mm MkII Mechanical Diving Watch](https://yotpo.com/go/gZ3V2gF5)
5.0 star rating 09/05/26
Pride in the brand & the products!
First time customer here and will be a repeat customer! You can tell when someone genuinely enjoys what they do and takes pride in...
Read More
Mason B.
5.0 star rating 09/05/26
Pride in the brand & the products!
\ \ Travis 39mm MkII Mechanical Diving Watch](https://yotpo.com/go/gZ3V2gF5)
First time customer here and will be a repeat customer! You can tell when someone genuinely enjoys what they do and takes pride in...
Read More
Mason B.
\ \ Mabry MkII 39mm Titanium Mechanical Field Watch](https://yotpo.com/go/cEdAgceF)
5.0 star rating 08/19/26
Mabry MKII
Absolutely impressed with the Mabry MkII. The 39mm titanium case is incredibly comfortable, the black dial is clean and extremely ...
Read More
-Todd
5.0 star rating 08/19/26
Mabry MKII
\ \ Mabry MkII 39mm Titanium Mechanical Field Watch](https://yotpo.com/go/cEdAgceF)
Absolutely impressed with the Mabry MkII. The 39mm titanium case is incredibly comfortable, the black dial is clean and extremely ...
Read More
-Todd
5.0 star rating 09/23/26
Blue Westlake is a big hit!
I picked up my new watch today and love it. Very comfortable to wear. The blued hands and ice blue dial are beautiful. I even like...
Read More
Kelly H.
5.0 star rating 09/23/26
Blue Westlake is a big hit!
I picked up my new watch today and love it. Very comfortable to wear. The blued hands and ice blue dial are beautiful. I even like...
Read More
Kelly H.
\ \ 20mm/22mm FKM Rubber Strap](https://yotpo.com/go/t25NnSP3)
5.0 star rating 09/22/26
Haven’t put it on the Mabry yet, but it’s a solid good looking strap.
Eric
5.0 star rating 09/22/26
\ \ 20mm/22mm FKM Rubber Strap](https://yotpo.com/go/t25NnSP3)
Haven’t put it on the Mabry yet, but it’s a solid good looking strap.
Eric
2026 Whitney Collaboration List is Closed
The 2027 list will open at the end of October 2026. Check back to sign up for the exclusive run of limited, one-of-a-kind, hand-painted pieces that will be available in the fall of 2027.
Visit My Showroom
Schedule your private showing to see all the models in my Austin showroom [here.](/content/pages/dufrane-showroom "The Showroom"/index.html)
2026 Watch Events
Join me in New York October 16th-18th for WindUp Watch Fair. Details here!
PreviousNext
Preparing the components
All components are carefully inspected to ensure quality. The case, bezel, hands, movement and dial are all examined under magnification before assembly begins.
Assembly begins
The dial is carefully placed and secured, ensuring the feet are fastened and all dust particles are removed.
Aligning the handset
Exact alignment of the handset is critical. Not just for time only movements, but especially for date complications. I ensure the date change occurs +/- 2 minutes to midnight, providing a satisfying flip of the date at the correct location.
Quality and Tolerance Checks
Once the dial/movement is cased, all tolerances are checked to ensure function and proper alignment. The seals are lubricated with high performance silicone grease, each case back is torqued appropriately to maintain water integrity, and then the water resistance is checked per the rating of each piece.
Timing
Each and every DuFrane watch is carefully checked and regulated to a minimum of +/- 8 seconds per day. Although, I typically time each piece to between -2 to +3 seconds per day (even though this is not guaranteed). I strive to ensure these watches perform at their best.
Your watch startsThe dialThe HandsCasing and TestingTiming and Regulation
An heirloom Dress watch
Classic Is Forever
The Sellita SW200-1 Swiss automatic mechanical movement makes for an extremely reliable watch, as well as a very slim design (10.6mm thin). I use the elaboré grade caliber, to ensure quality and accuracy.
Thermal blued hands, genuine sapphire flat crystal with 6 layers of anti-reflective coating, highly polished stepped bezel, and a unique linen textured dial all make for a truly special piece.
Travis Dive Watch
Each one hand assembled in Austin
The MkII version of this popular 39mm diver is available in three distinct colors. Saddle Brown, Slate Grey and 40 Acres (a special orange). They are all assembled, timed and tested here in my Austin shop.
Did I mention the Swiss Sellita SW200-1 automatic mechanical movements? These are awesome movements that have been used in many of my models for years now. I hope you enjoy the Travis as much as I love building them!
WaterlooTravis
Texas Watchmakers Collective
Texas brands with plans as big as our state
We are a collective of three Texas brands who want to showcase and promote all the great things happening in Texas with respect to watchmaking. Come join the fun.
Free domestic shipping
Free domestic shipping and flat rate international shipping.
Customer service
I'm always available at howdy@dufranewatches.com to reply to your questions.
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Your payment information is processed securely via https encrypted transactions.
Contact us
Need to contact me? Just drop me a line at info@dufranewatches.com
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\ Dive Watches](/content/pages/dive-watches/index.html) \ Dress Watches](/content/pages/dress-watches/index.html) \ Field Watches](/content/products/mabry-field-watch/index.html) \ Pilot Watches](/content/pages/pilot-watches/index.html) \ GMT Watches](/content/products/gmt/index.html)
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5.0 star rating411 Reviews
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0.0 star rating
10/05/26
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10/05/26
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patrick
Verified Buyer
5.0 star rating
09/19/26
Amazing
Review by patrick on 19 Sep 2026review stating Amazing
Wow. Just a stunning watch and so comfortable.
On Westlake 36mm Manual Wind Dress Watch
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09/19/26
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Comments by Store Owner on Review by patrick on 19 Sep 2026
Steven
09/22/26
Thank you Patrick, I am so glad to hear you are happy. Enjoy sir!
Steven
09/22/26
M
Mark S.
Verified Buyer
5.0 star rating
09/18/26
...this is becoming a habit.
Review by Mark S. on 18 Sep 2026review stating ...this is becoming a habit.
This is my second Dufrane watch (first is a Waterloo, rose gold PVD with beaten copper dial). I already knew about the great attention to design, quality and delightful quirkiness of Steven's creations.
I love field watches with an assortment of vintage and new, from WWI Trench Watch replicas to (as Steven has seen) a WWII Dirty Dozen Lon...Read MoreRead more about This is my second Dufrane watch (first
gines, Bulova Hack Watch, multiple Hamilton Khaki Field watches (the Limited Edition Hamilton America 260 36mm is incredible) and a vintage 34mm Rolex Explorer and the list goes on. I went back on forth on the Mabry because my tastes run much more towards the classic, plain bezel field watch design ��� and I've never figured out how to use the compass bezel on my Seiko Alpinist!
But I kept looking at the Mabry and the more I looked at it the more I wanted it. I settled on the Field White dial because most of my other ones have black dials (again, drawn to traditional field watches). It's the only California dial that I have in my rather extensive collection, the textured dial has depth and the play of light on it is fun and adds deeper dimension to the raised applied indices. The 24 hour scale is functional but doesn't overwhelm the dial as it does so often on military field watches. The SW-200 is a great movement and I'm very familiar withSteven's regulation prowess so I have no worries on that end. It came on the titanium bracelet (and I opted to have Steven size the bracelet) so it fit right out of the box ��� and then I noticed the two extra buttons on the clasp and discovered something that made me pull out my digital calipers, a freaking 20mm on the fly micro-adjust!
I received the nylon strap that's included and also ordered a grey epsom leather strap because I usually prefer straps over bracelets but this bracelet is so comfortable and light that, at this point, I'm pretty sure it's on the watch to stay.
This will get a LOT of wrist time.
Shipping was fine, I knew there would be a slight delay because of the bracelet sizing and, even then, the watch came today, a day early.
Steven has created a fantastic company with Dufrane. Whether or not every model appeals to you, you can be absolutely assured that they are all of high quality and thoughtfully designed and assembled. Steven is a joy to work with and we've had great email exchanges and I'm so glad to have another of his watches to wear.
Oh, and everyone needs a "WHISKEY HELPS" t-shirt. Read LessRead less about This is my second Dufrane watch (first
On Mabry MkII 39mm Titanium Mechanical Field Watch
share' Share Review by Mark S. on 18 Sep 2026 facebook Share Review by Mark S. on 18 Sep 2026twitter Share Review by Mark S. on 18 Sep 2026linkedin Share Review by Mark S. on 18 Sep 2026Comments (1)
09/18/26
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Comments by Store Owner on Review by Mark S. on 18 Sep 2026
Steven
09/22/26
Thank you so much Mark! I truly appreciate your continued support, and am so glad to be a part of your historic collection. Oh and I agree, everyone needs one of those t-shirts, because Whiskey Helps. Enjoy sir!
Steven
09/22/26
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Paul M.
5.0 star rating
09/17/26
Brunch Every Day?
Review by Paul M. on 17 Sep 2026review stating Brunch Every Day?
Just got my Westlake in Brunch Blue. I have way too many watches, but this dressy beauty will be shouldering past the commoners pretty regularly. Slim, almost weightless, but vibrant. A real lookitme watch���and not look at me, the guy wearing it, but lookit the dang watch. My 4th DuFrane, and while it's not a competition, the star of the display ...Read MoreRead more about Just got my Westlake in Brunch Blue. I
case. (I've included the others in the Westlake's future bed���and yup, that's an Original Grain display case; Coor's logo on the face. All are welcome!)
btw to celebrate I put up a Westlake Country Club wallpaper on my Mac for background. Now who's fancy?) Read LessRead less about Just got my Westlake in Brunch Blue. I
On Westlake 36mm Manual Wind Dress Watch
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09/17/26
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Comments by Store Owner on Review by Paul M. on 17 Sep 2026
Steven
09/22/26
Haha, this is great Paul! Thank you so much for your continued support. It's customers like you that make this the happiest job in the world. Enjoy your Westlake sir.
Steven
09/22/26
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Russell P.
Verified Buyer
5.0 star rating
09/15/26
One of one
Review by Russell P. on 15 Sep 2026review stating One of one
Coolest watch in my collection. Fell in love with the dial at first sight. Now on the wrist, won���t leave too often ��������
On Travis 39mm MkII Mechanical Diving Watch
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09/15/26
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Comments by Store Owner on Review by Russell P. on 15 Sep 2026
Steven
09/15/26
Thank you Russell, I am so glad to hear you are happy. It looks fantastic on ya, enjoy!
Steven
09/15/26
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Rob S.
Verified Buyer
5.0 star rating
09/12/26
Simply Stunning!
Review by Rob S. on 12 Sep 2026review stating Simply Stunning!
It���s been two weeks since my Bergstrom arrived and not only can I not take it off my wrist, I can���t stop staring at it. An amazing, original, and gorgeous pilot���s watch that has made an incredible addition to my collection. Thank you, Steven!
On Bergstrom 42mm MkIV Manual Wind Pilot Watch
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09/12/26
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Comments by Store Owner on Review by Rob S. on 12 Sep 2026
Steven
09/14/26
Thank you Rob! I am so glad you are happy. Enjoy sir.
Steven
09/14/26
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